In this series of articles, we will go over the main lead types, sources on ISpeedToLead, and how to process them.
Cold Coll Leads

Step 1
When initiating a call to introduce yourself, let's consider the fundamental scenario—reaching out to potential clients. Utilize the following script:

'Good morning! I'm Ann, a real estate expert at Cash Offer Option. Is this a convenient time for a conversation?'  

These three sentences are designed to exert minimal pressure on the prospect. Since you're contacting someone unfamiliar and unaware of their schedule, there's a possibility of interrupting them at work or during daily activities. However, by offering them the choice to respond promptly, the goal is to ideally engage in a brief discovery call. 

The primary objective of this script isn't to secure an immediate commitment to a meeting. Instead, it focuses on gauging the prospect's interest in your services. If a clear 'no' is communicated, promptly remove the phone number from your list. In cases where there's no objection but the timing isn't suitable for a business discussion, inquire about a more convenient time for a callback.

Step 2

If your target isn't the sale of office space, it's highly likely that individuals you contact will have an interest in either buying or selling property. Calling during regular work hours may limit their availability for lengthy discussions. To navigate this when seeking new listings, consider using the following script:

 

"When reaching out to discover new properties for listing: 'Hello, this is Ann from Cash Offer Option. I'm calling because I have a group of potential buyers interested in acquiring a home in Independence, MO, which, according to one of my collegues, is your current location. Are you considering selling your property either now or within the next couple of years?'

For a script tailored towards finding buyers: 

'Hi, this is Alex from Keller Williams. I'm a real estate agent specializing in Independence, MO. I'm getting in touch to inquire—do you have an interest in purchasing residential property in the city?'"

 

NOTE: These scripts are crafted to efficiently address the specific needs of either finding new properties to list or identifying potential buyers, acknowledging the constraints of a typical workday.

Step 3"When a Seller Has Already Found a Buyer" 
 

Imagine a scenario where a seller has already secured a buyer. Even in such cases, you can influence them to choose your services by offering to manage paperwork and conduct a background check on the buyer. Leverage your knowledge as a real estate agent to address common pain points sellers encounter. Enhance your chances of closing the deal with a script like:

"Congratulations on finding a buyer for your home! I'd like to assist you with the transaction details. Given that I am covered by errors and omissions insurance, providing third-party legal protection for the transaction, I can help shield you from potential claims. If I assure you that I can sell your property for a higher price than you would achieve independently, would you be open to considering collaboration?" 

This script is designed to showcase your value proposition and offer solutions to common challenges faced by property sellers, creating a compelling case for them to work with you.

For more advice on lead approaches be sure to keep an eye on future posts!