Summary
Roofing leads go cold fast. Your best chance to connect and schedule is within 5 minutes of delivery, and your follow-up should finish within 72 hours. This playbook gives you a simple cadence, short scripts, and the metrics to watch.

Why speed matters

Homeowners often submit multiple requests. The contractor who reaches them first—politely and consistently—wins the appointment. Fast contact also filters out non-serious inquiries without wasting time.

Day 0–3 cadence

• Minute 0–5: Call #1. If no answer, leave a 10–15s voicemail and send SMS #1 (and Email #1 if available).

• Hour 2: Call #2.

• Hour 6: Call #3 + SMS #2 (short reminder).

• Day 2 (AM): Call #4.

• Day 3 (PM): Call #5 + SMS #3, then move to light nurture (weekly x4) if still no response.

Short scripts

• SMS #1:
  “Hi {{first_name}}, this is {{rep}} with {{Company}} about your roofing request. We can do a free inspectionthis week. Is today 5–7pm or tomorrow 9–11am better?”

• Voicemail (missed call):
  “{{first_name}}, {{rep}} at {{Company}}. Got your request for a roof inspection. We can be there as early as tomorrow. Call/text {{phone}}. Thanks!”

Pro tips

• Offer two time windows (assumptive choice).

• Confirm address while you have them on the line.

• If there’s an active leak, prioritize same-day tarping and schedule the full inspection later.

Metrics to watch

First-call time, Contact rate, Scheduled-inspection rate, No-response rate. Review weekly; tighten your process where drop-offs occur.