Summary
Balance volume and quality by tuning where and when you buy leads.

Signals to watch (weekly)

• Contact rate (target: 60%+), Scheduled rate (30–40%+), No-response (<35%), $ per acquired job.

How to tune

• Contact rate low? Narrow ZIPs, exclude low-connection pockets, reduce caps during off-hours.

• Installer backlog? Reduce caps or shift to future availability messaging.

• Storm surge? Temporarily widen ZIPs + raise caps; switch to AM/PM slots.

Playbook

• Start with your core ZIPs, cap modestly.

• Expand one ring of ZIPs at a time; keep notes on performance deltas.

• Review metrics every Friday; adjust for Monday.