Summary
Turn happy customers into reviews and referrals that lower acquisition cost.

Timing

• Ask for a review after cleanup and a quick walk-through.

• Ask for referrals 1–2 weeks after install with finished photos.

Script (in person)

“If we earned 5 stars today, a quick review really helps local homeowners find us. I’ll text a link—thank you!”

SMS email bundle

• SMS: “Thanks for choosing {{Company}}! If we earned 5 stars, could you leave a quick review? {{link}}”

• Email: include before/after photos and warranty contact info.

Referral nudge

• “Know a neighbor who mentioned roof issues? We’ll give them a free inspection and send you a thank-you.”

Ops tips

• Centralize review links (Google/FB/Nextdoor).

• Track review count and rating per crew and estimator.