Summary
Clear photos and simple notes boost trust, approvals, and close rates.

Photo checklist

• Wide → medium → close-up for each issue.

• Include context (eaves, vents, flashing) and measurement when relevant.

• One attic/ceiling shot if leaks present; exterior for roofline and access.

Notes that help homeowners

• Problem in one sentence (no jargon).

• Impact if left alone (risk, timeline).

• Remedy and why (repair vs replacement).

• Estimated duration and what to expect on install day.

Packaging

• Name files clearly (address_issue_01.jpg).

• Embed photos into the proposal; don’t send links alone.