Summary
Address concerns in under 20 seconds, then ask for the next step. Mirror → Label → Offer two choices.

Common objections & responses

• “Too expensive.”
  “Totally understand. We have Good/Better/Best and financing options. Which monthly range feels comfortable so we can match a plan?”

• “I need more quotes.”
  “That’s smart. Let us complete the free inspection so you can compare apples to apples. If you choose us, we’ll coordinate everything and keep the schedule tight.”

• “Insurance will cover it.”
  “We’re not adjusters and can’t give legal/insurance advice, but our photos and report help your process. Want us to document everything during the inspection?”

• “Not urgent.”
  “Minor issues often grow after the next storm. The inspection is free and takes ~30 minutes—would Thu 3pm or Fri 10am work?”

• “Need to talk to my spouse.”
  “Great—let’s set a joint call for {{day/time}} so we can answer both your questions.”

Technique tips

• Keep replies short; avoid long monologues.

• Return to a clear next step (book time or set a joint call).

• Log the objection type in your CRM to improve scripts over time.