Summary
Storms create surge demand. This playbook shows how to scale quickly while protecting customer experience and team sanity.

Prep (before storm season)

• Create storm tags (e.g., storm_hail_{{YYYYMMDD}}).

• Build a Storm Fast-Track calendar with AM/PM windows.

• Draft a short landing page and SMS template.

During the surge (first 72 hours)

• Temporarily increase lead caps and widen ZIP filters in your buying settings.

• Triage: “Active leak?”, “Tree/limb damage?”, “Interior ceiling spots?”

• Prioritize safety and tarping; book full inspections after stabilization.

• Use two-slot scheduling: AM / PM with text confirmations.

Team roles & routing

• Triage (phones/SMS), Field (tarp/inspection), Estimator, Customer updates.

• Keep internal chat open for photo sharing and route changes.

After 72 hours

• Tighten caps/ZIPs to normal.

• Send “What to expect next” email with timelines and warranty info.

• Review what worked; update scripts and staffing runbooks.